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Roberts opened the first of Wonder Book’s three locations in 1980, but Books by the Foot began with the dawn of the internet in the late 1990s. They always order under some code name,” Bowman says. Only sometimes do Bowman and Wonder Book President Chuck Roberts know the real identity of the person whose home or project they’ve outfitted: “When we work with certain designers, I pretty much already know it’s going to be either an A-list movie or an A-list client. The books would then be “staged,” or arranged with the same care a florist might extend to a bouquet of flowers, on a library cart double-checked by a second staffer and then shipped off to the residence or commercial space where they would eventually be shelved and displayed (or shelved and taken down to read). If an order were to come in for, say, 12 feet of books about politics, specifically with a progressive or liberal tilt-as one did in August-Wonder Book’s manager, Jessica Bowman, would simply send one of her more politics-savvy staffers to the enormous box labeled “Politically Incorrect” (the name of Books by the Foot’s politics package) to select about 120 books by authors like Hillary Clinton, Bill Maher, Al Franken and Bob Woodward.

The Wonder Book staff doesn’t pry too much into which objective a particular client is after.

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